Know how to get the delegates fully engaged

In a recent article I revealed The One, Huge, Avoidable Mistake Training Buyers Make that Could Cost Your Business £1000s

It's not just what's delivered in the classroom

It’s not just what’s delivered in the classroom

That mistake is to assume that the value of training is what’s delivered in the classroom. Whereas the truth is, to maximise value, the process starts way before the training is delivered and does not end until well afterwards.

To avoid this costly mistake, one key step is to fully engage the delegates with the training. Frequently I turn up to run a training session, and the only communication delegates have received about the event is an e-mail from HR to tell them they are on the course! No adequate explanation of why they’ve been selected or what benefit the training will have for them. No chance to ask questions and find out more.

Without careful handling, training can so often seem like a tick-box exercise to delegates. They feel like they are being processed to meet the organisation’s agenda rather than their own. This “going through the motions” approach will not help anyone achieve successful outcomes.

Engaging the delegates is often left entirely to the trainer on the day. Which means that time, energy and attention is spent on explaining the context of the training and preparing the delegates to listen and learn.

Improving the engagement of the delegates takes more than simply sending e-mails. Here are some suggestions:-

Let's Make You More Effective

Let’s Make You More Effective

  1. Delegates must understand:-
    1. why they have been selected for this course. Ideally this discussion would be part of their regular 1-2-1s or appraisals with their line manager
    2.  how the training fits with their individual development. Again, this is best done by the line manager
    3. how the training fits with the organisation’s goals – see below
    4. Senior managers can use team and group meetings to explain the context of the training. For example, announcing the role-out of a “Healthy Workplace” initiative, of which stress management training is a key element
    5. HR and Communications teams can use newsletters and flyers to promote the message
    6. The training co-ordinator can work with the line managers to ensure that communication with delegates is made in a sensible sequence. For instance the individual has a discussion with their line manager, then details are e-mailed by the training co-ordinator
    7. Delegates can be asked for feedback from the course, and this should be distributed to the line managers and training co-ordinators

These steps are obvious when, like me, you are focused on getting the most from your training budget. However, they are often overlooked when you are dealing with so many different demands on your time.

At CLAssociates we take the engagement of delegates seriously. It makes our lives so much easier, and helps us deliver a much better service. We can help you set-up the all communications required to fully engage all delegates before they even reach the training room. This will ensure a much better outcome for your business, and get more from your training budget.

To discuss how CLAssociates can help your business, please contact Charlie on 0771 559 6487 or